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Have you ever walked into a crowded shopping center and shouted your promotional speech to all who cared to listen? It might draw a few people’s attention, though few people will be able to relate to it. Amazon PPC advertising, as practiced by Amazon as well is not very much different from AdWords. You can […]

Did you know that Amazon’s annual net sales continue to soar, providing ample opportunities for sellers? While Pay-Per-Click (PPC) ads are commonly used for visibility, many sellers thrive on Amazon without them. A larger marketplace that provides third-party sellers the opportunity to market their products to millions of consumers is Amazon. This concept of leveraging

Google processes over 3.5 billion searches per day globally, covering a wide range of user intents and interests. Amazon boasts over 300 million active customer accounts worldwide, comprising a highly targeted audience ready to make purchasing decisions. As the e-business is often referred to, winning the customer’s attention is not a mere piece of cake.

Did you know that 74% of Amazon sellers leverage Amazon PPC ads for products? Amazon PPC ads act like digital billboards, showcasing your offerings to interested shoppers searching for relevant items. The more people who see your ads, the more likely you are to make sales. However, some product categories have advertising restrictions on Amazon.

Suppose you are the owner of a bakery located on a one-side street which has got quite heavy traffic. After all, you wouldn’t like your scrumptious cupcakes to be marketed only to auto part seekers, would you? That is what Negative keywords in Amazon PPC advertising mean for you. Implemented through heads like PPC, Amazon

Despite the fact that Amazon is a strict environment where literally millions of products compete for the consumer’s attention, advertising is your ace up the sleeve. Sponsored Ads is the composition of advertising tools with three main key offerings from Amazon: Sponsored (Products vs Brands vs Display). Relax, this guide will feature all the possibilities

In Amazon where it is now a very common place for business people to set up their own shops, it is of paramount importance to get the right people to look at the products one is selling. This is where Amazon Pay-Per-Click (PPC) advertising get the stage. Pay Per Click enables you to position targeted

Due to its unbelievably huge amount of monthly traffic, which is 2 billion unique visitors, Amazon creates great opportunities for sellers. However, competition is strongly felt in this industry even with a large number of clients available in the market. The actual problem is that only a third of Amazon sellers promote their products. This