The first thing to understand is that images used on the Amazon product images
platform should be defined and clear photos. The clearest and the sharpest images are taken, and they depict your product; this will generate trust among potential buyers. Try to have your images at least 1000 pixels on the longest side so customers can zoom in for a better view of your product.
In a Nutshell
This blog offers actionable tips for perfecting your Amazon product photography, from using natural light to showcasing products from multiple angles. Learn how to optimize image size and maintain consistent backgrounds to enhance your listings.
Natural Lighting for Product Photography
In particular, natural light proves to be pertinent to the photography performed on Amazon. This improves the ability to see your product details clearly and confirms the right shade of color and feel of the textures. Here are some basic image guidelines that help in the usage of natural light for capturing better and more attractive pictures of the product:
1. Showcase Your Product with Clear, Shadow-Free Sunlight
The best way to work with natural light is to put your product next to a large window so that as much of the item as possible will be depicted in clear sunlight. The light that comes through the window is usually diffused and does not cast many shadows this makes it easier to bring out the features of your product.
2. Eliminate Harsh Shadows
Short shadows, in their extreme harshness, are unhealthy for the look of your product images. To avoid these, one has to use a white reflector or may just use an ordinary white sheet to reflect the light to the product, reducing the shadows. This technique is also essential in lighting the image and lighting up the product uniformly, hence giving the product a professional photography look.
3. Use Softbox Lights
At times when natural light is either inadequate or inaccessible, softbox lights are ideal to use. The softbox lights illuminate your product using light diffused by a soft material, creating a soft, natural glow.
4. True Colors and Textures
Lighting is crucial because it corrects the color and appearance of cracks and plies in your product. If the lighting is too low or non-uniform, it can change the looks of your product, and you might end up with images that do not entail the actual physical reality that the buyer will receive.
Focus on Product Angles
When capturing high-quality photos of Amazon products, several pictures must show the item from different angles. Since clients use images to make purchase decisions, providing a complete sight of your product affects their buying confidence. Here’s how to approach it:
Front View
Take the picture at the front and at a straight angle, showing the product’s label significantly. This is almost always the first picture the customers are met with, so it should be a high-quality, well-lit picture and detail the key contours.
Back View
Besides, the back of the product should also be displayed to have a complete picture. This is particularly important for items with special designs, labels, or details that the customers may need to see to decide whether to go for the product or not.
Side Views
Pictures of the front and the back of the product are required. This is important for the purpose of revealing other aspects such as dimensions, thickness, and any other features that cannot be seen from the front and rear sides of the item to be photographed.
Top View
A shot from a height could be rather interesting, mainly when the top part of the object is important, for instance, furniture, electronics, etc, or just anything with a top part.
Bottom View
If there are aspects to the design, such as details or textures on the bottom of the product, always take a photo from below. This makes your listing more transparent so customers can see every detail fully.
Close-Up Shots
360-degree views on buttons, texture or branding logos and signs, images that can be taken at closer range. In most cases, these are the little things that can sell your product and the big difference between having a sale and not.
Scale Shots
Make sure to also write descriptions for the images, which convey the size of the product, through photographs of the product being held in the hand or with other objects.
“The whole point of taking pictures is so that you don’t have to explain things with words.” — Elliott Erwitt
Highlight Key Features
The most essential photography tip that must be conveyed through Amazon product photography images is that nobody else sells such a product but you. Here’s how to do it effectively:
- Picture enlargements are helpful when you want to draw the customer’s attention to such things as texture, sewing, or patterns.
- Interact with the features with Quality light photos that demonstrate how the features function.
- Make an area of the surface or even the product’s texture accessible to the client.
- For the supplementary visual material, one can use a logo or branding to make them look more convincing and engaging.
Optimize Image Size
Optimize image size is also one of the powerful determinants in the Amazon listing, and it is crucial that you get your product images to the right size. Here’s how to achieve the right balance:
Find the Balance
While large, clear images are beneficial in presenting the delicate features of the product. They may be heavy and make a page slower to load. Generally, a slow-loading page is a real deal-breaker, pushing the customers away. To prevent this, you should optimize your images using compression without sacrificing quality.
Image Resolution
It is imperative to provide high-quality, enlarged images of the product. However, they should not be too large initially. The objective is to provide as much detail on the drawing as possible with as little file size as possible. Usually, the image size of 1500 x 1500 pixels can be used for most products.
Testing for Best Image
Once you have uploaded your product images, check the speed of images when viewed on your Amazon listing. A slow image load time can cause potential customers to leave.
Keep Backgrounds Consistency
Something else you have to consider when shooting pictures for Amazon product listings is that the background of your images has to be as consistent as possible. Here’s why and how you should ensure uniformity across all your product images:
Key to Clarity
This way, there are no competing elements vying for the consumer’s attention; they are only left to look at the product. When it comes to the background for the images of the actual products on Amazon, white is preferred.
Harmonize Your Images
Keeping a standard background not only when taking pictures of single items but also when different products are presented in a single picture is an advantage. All the images should have the same background,
Background Setup Tips
To ensure a plain background, create a shoot area that will allow you to regulate the background conditions. Choose a sweeping background stand or, at least, a non-colourful and non-textured plane that shouldn’t change its colors or textures.
Incorporate Infographics
Using infographics added to your Amazon product images can improve the function of your listing massively. Infographics can be helpful and are used as an effective way to state the necessary product information without explaining it, which takes a lot of time. It refers to writing essential notes in a clear, visible manner in the graphics of the product or text overlays that describe the product’s features, dimensions, or usage in the product’s layout area. Teaching by means of illustrations is most effective for potential buyers, and it allows you to realize your product’s essential benefits and details. Incorporation of such visual elements assists your Amazon product photography and product images by increasing contrast and the overall interest of the audience who are viewing your listing as opposed to your competitors.
Final Words
Strategies are using high-quality product shots, natural light, and multiple angles and calling attention to the product’s particulars. As for the images’ size, you should choose the one that will fit well, and don’t forget that the background should be the same for all photos – this will guarantee a compliant appearance of the products. Its incorporation brings accuracy and quickly informs potential customers about your product’s worth. I recommend the following practices to improve the appearance of your product and raise the likelihood that it will catch a customer’s eye.
FAQs
Why is natural lighting important for Amazon product photography?
Natural lighting helps to bring out the actual embedded color and the high quality of the images of the products. They assist in ensuring that the different features and the texture of the product being marketed are well captured and, hence, appealing to the customers.
How do I optimize image size for Amazon product images?
To manage the image size, ensure that your photos are not smaller than 1000 pixels on the longest side of the photo, and also ensure that the photos are not so large that they prolong the loading of the page.
How can AMZSparks help increase my sales and reach more customers?
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